Paper
#FFFFFF The permanent page ground.
Brand guidelines · supplied artwork edition
Keep the original original.
The Zarii identity begins with one supplied 2048 × 2048 RGB PNG. It is a raster original, not a vector master. We preserve its bytes and white ground exactly. A verified transparent derivative is available for interface placement.
01 · Original raster
Use it. Do not reinterpret it.
Never trace, redraw, recolour, or re-set the artwork. The original keeps its white ground. Transparent lockups, the social card, and the favicon are delivery derivatives only; they never replace the preserved source.
- Dimensions
- 2048 × 2048
- Colour
- 8-bit RGB
- Delivery
- 1120 × 1120 RGBA
- SHA-256
-
095ecffce16999cb2e2473af8f73b54e4b7d6700f130eebe9d9239879ddfd8ee
02 · Handling
Three rules before placement.
- Keep its proportions.No stretching, skewing, or new crops.
- Use the right file.Keep the source white. Use the transparent derivative when the interface must show through.
- Give it quiet.No effects, overlays, photos, or nearby clutter.
03 · Co-branding
One partner, one measured gap.
Sometimes the mark has to sit beside another business. Separate the two by 0.28x, where x is the width of the placed Zarii logo. A single-line partner wordmark fills the band — 0.25x, the measured cap height of the ZARII wordmark — so both names read at the same size, and only a small overhanging element may cross it. A stacked or irregular mark cannot use a cap band: align it optically on the shared centreline and cap it at x. It is never taller than the square.
x 0.28x
EVERYTECH
x 0.28x
x 0.28x
Partner ®
EVERYTECH and Partner® are Figtree specimens standing in for artwork a partner supplies. The EveryLuxe Studio lockup is that partner’s own file, placed unaltered — exactly as we expect ours to be placed. Never build a lockup on a payment surface: Zarii never holds the money, and a second logo beside the seller’s QR would say otherwise.
04 · Launch UI colour
The interface echoes the energy, not the artwork.
These six launch-surface tokens are separate from the colours baked into the original PNG. Colour is never the only way a control or state communicates meaning.
Ink
#101018 Type, outlines, and primary controls.
Yellow
#FFB000 Warm emphasis and selected calls to action.
Pink
#FF4F9A Launch accents and editorial emphasis.
Blue
#2578FF Focus and large expressive fields.
Green
#61CF78 Ownership accents, always with words.
05 · Voice
Plain, warm, and honest about limits.
Say the thing. Sellers manage orders and stock, not “commerce objects.”
Write like a person. Confidence does not require corporate language.
Name the boundary. Never imply Zarii holds money, sends buyer proof bytes, or replaces the seller relationship.